Celebrities, now in its 30th year, is one of Vancouver’s legendary dance venues. The club underwent an intensive renovation in early 2013 to bring it to the international standard.
The Challenge: To create a forward conscious identity that would embody the new direction of the club.
The Solution: Knowing we had to keep the name “Celebrities” forced us to take the brand into an unexpected direction. This resulted in a minimal interpretation of the brand to create a new visual language and avoid any stigmas of the past.