The Deighton Cup

The Deighton Cup is a Derby style event that takes place every summer at the Hasting race track. 

The Challenge:  To give the brand a refresh and give it a more fashion/trend setting  direction.

The Solution:  With a high society in mind, we decided to introduced a preppy feel to the identity, and to make the brand elegant and modern at the same time.

• Photos by Nima Zadrafi / The glass eye